goetzpartners advised Management of Protection One

Fortlane Partners advised Management of Protection One with a Commercial Vendor Due Diligence on the sale of Protection One GmbH (“Protection One”), the leading German remote security-as-a-service provider, on the company’s sale to Securitas AB (“Securitas”), the world’s leading intelligent protective services partner.

The Commercial Vendor Due Diligence comprised a detailed business model analysis including a comprehensive product and service portfolio assessment of Protection One’s highly effective and cost-efficient remote security solutions as well as a value chain analysis. Further, an in-depth customer lifetime value (CLV) analysis was conducted illustrating the value of Protection One's attractive as-a-service subscription model. Fortlane Partners created a detailed market model including both historical and future development for the remote security and fire detection markets as well as an assessment of underlying market trends and drivers, e.g., the sustainable shift from manned to remote security solutions. The market was assessed in the light of the global COVID-19 pandemic. Fortlane Partners assessed the competitive environment and customer structure of Protection One determining its unique offering of customized remote security solutions and its superior customer care services as key pillars for customer loyalty. The Commercial Vendor Due Diligence also included a thorough assessment of Protection One's business plan as well as beyond the plan opportunities.

About Protection One
Protection One is headquartered in Düsseldorf, Germany, and employs 230 people across 12 locations. As a result of its high-performance, tailor-made installation offering, the company provides a full scope of electronic security services across 10,300 objects for approximately 7,000 clients, who are predominantly small and medium-sized businesses. In 2020, Protection One’s annual sales were more than EUR 33m, 90 percent of which were on a recurring monthly revenue basis.

Transaction team:

Dr. Gerrit Schütte
Managing Director

David Oesterschlink
Manager

Teresa Hammer
Senior Consultant

Amir Murathodzic
Consultant

Gabriel Berenstein
Associate Consultant

Hannah Siegler
Associate Consultant