GE China

From Indonesia and Malaysia to China and Japan, GE is driving energy solutions throughout this entire region.

General Electric supplies automotive OEMs all around the world with components for electric vehicles. Now it is also seeking to build up a strong position in China, where electromobility is considered to be one of the most important growth markets. We helped GE China to enter this market.

Strategy and Growth

Digitalization and AI

Mobility, Transportation, and Infrastructure

Reading Time 3 Minutes

Key Results

First partnership within 3 months

instead of the originally planned period of one year, thus speeding up its entire market entry appreciably.

Opportunities for opening new areas of digital business

through drive train as an intelligent component.

Foundation for future digital business models

laid, based on a preliminary study.

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The challenge

General Electric supplies automotive OEMs all around the world with components for electric vehicles.
Now it is also seeking to build up a strong position in China, where electromobility is considered to be one of the most important growth markets. We helped GE China to enter this market.

Section of a car dashboard with a digital steering wheel and display for showing the navigation system.

The solution

After a comprehensive analysis of the market and the competition, the advisors evaluated more than 80 potential OEMs for their suitability as a partner for GE in the development phase of a new drive train.

They then developed models for partnerships for three selected OEMs and supported the negotiations right up to the contract-signing stage. Looking forward, GE China will be working with two conventional automotive OEMs and a new company specializing in electromobility.

Key results

Thanks to our knowledge of the automotive sector and our strong market contacts, GE China was able to forge its first partnership within only three months instead of the originally planned period of one year. Thus speeding up its entire market entry appreciably.

In addition, the drive train is an intelligent component that will offer GE opportunities for opening up new areas of digital business. Our experts prepared a preliminary study for GE on the potential offered by digital market segments. On this basis, GE is now able to lay the foundations for future digital business models.

Expertise we provided