IndustryConsumer Goods and Retail
Turning consumer behavior changes into opportunities
Shifts in consumer behavior are the one constant in the highly competitive, ever-evolving CG&R industry. The pandemic and post-pandemic market changes have been as sudden as they have been radical, and there is a belief that this “new normal” is here to stay. Acknowledging these changes and understanding their implications is key for any consumer-facing company to cater effectively to its clients and stay ahead of the game.
With the emergence of new digital and direct-to-consumer approaches championed by young and digitally native brands, market participants need to double down on digital strategies. Success will require capitalizing on synergies between innovative stationary retail concepts and (new forms of) e-commerce and social commerce.
Retailers, brand owners and manufacturers can count on us when it comes to identifying consumer trends and market opportunities. Our interdisciplinary teams of experienced experts support clients in developing strategy, designing new business models, and shaping the necessary transformations. Advising on game-changing transactions while optimizing clients’ strategic and financial goals is what we do best.
Successful organizations identify changing customer needs early and adapt quickly.

Client StorYSanderStrothmann Group
We advised Afinum, the independent financial investor, on the financing of the acquisition of SanderStrothmann Group, a leading full-service CDMO in the fast-growing market for cosmetic, beauty and healthcare products, in the context of an entrepreneurial succession situation.
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"We translate market trends into revenue-winning strategies and advise on transformative transactions."
Serge Hoffmann, Managing Director at Fortlane Partners
DealsTransactions that we successfully helped to complete
We have accompanied numerous transactions around Consumer Goods and Retail. With over 300 international sell-side and buy-side transactions totaling in excess of 15 billion euros in the last ten years alone, we are one of the most successful mid-market M&A firms. This success is founded on our sector expertise and excellent process management, valued by financial investors and corporate clients alike.

goetzpartners advised
Deutsche Invest Capital Solutions with a
on the acquisition of Iconia Group
Value not disclosed

goetzpartners advised
on the
of basic AG to tegut... Holding GmbH
Value not disclosed

goetzpartners advised
Equilybra S.p.A. with a
on the acquisition of Redcoil S.r.l.
Value not disclosed